A $30,000 Instagram post sounds simple. Until the contract arrives.

People have asked me: What does an influencer deal actually look like? So, I wrote this piece on why a simple “post” can turn into a negotiation over IP, NIL, exclusivity, morality clauses, FTC compliance, clearances, and more. Influencer agreements may be a relatively new form of deal, but many of the legal and business issues they raise are very familiar to the entertainment industry.